Effectively managing your product pricing and profit margins on Zendrop and Shopify is essential for maximizing revenue. This guide walks you through adjusting product prices, understanding profit calculations, and ensuring your pricing strategy supports your business goals.
Adjusting Product Pricing in Shopify
Shopify allows you to update pricing across entire markets or for individual products.
Adjust Prices by Market (Automatic Markups)
To apply a markup for a specific market:
In your Shopify Admin, go to Settings > Markets > Catalogs.
Select the market where you want to adjust prices.
Choose Price increase from the Price adjustment dropdown menu.
Enter the percentage markup you want to apply.
Click Save to apply the adjustment to all products in that market.
This approach is helpful for ensuring regional prices reflect added costs such as fulfillment, duties, or marketing.
Adjust Prices by Individual Product
To update a single product price:
Log in to your Shopify Admin.
From the left-hand menu, click Products.
Select the product you want to modify.
In the Pricing section, update the price field.
Click Save to confirm your changes.
Adjusting individual product prices gives you more granular control over your catalog and allows you to fine-tune profit margins item by item.
Understanding Profit Calculations
When setting product prices, always consider the following:
Product cost (Zendrop fulfillment price)
Shipping fees
Marketing spend (ads, promotions, influencers, etc.)
Desired profit margin
Example:
If a product costs $10 through Zendrop and $4 to ship, your total base cost is $14.
If you sell it for $29.99, your profit before marketing is $15.99.
By combining Shopify’s market pricing adjustments with manual updates, you can scale your store efficiently while maintaining healthy profit margins.